There are so many different types of batteries, lots of different jargons and enticing brightly coloured packaging. It all adds to the confusion and questions like, Which one should you choose to use? Which one is correct?, arise all the time.
So, what’s the difference between Duracell Plus, Ultra and PowerPix batteries?
Duracell Plus is the no 1 selling battery suitable for everyday use and is available in AA, AAA, C, D and 9V sizes. This is an Alkaline battery incorporating Super Conductive Graphite technology. It lasts longer than other ordinary alkaline batteries and also makes it a reliable energy source.

Duracell Plus Batteries
Duracell Ultra, used to be known as Ultra M3, is designed to be the most powerful Duracell alkaline in all devices and is also available in AA, AAA, C, D and 9V sizes. It incorporates High Performance Cathode technology, making it last much longer than ordinary alkaline batteries. These are the only batteries to have a power check tester on every battery. So, you can always know how much energy is left in the battery. Get up to 50 more pictures or 30 more songs, in AA size Ultra batteries compared to ordinary Alkaline batteries.

Duracell Ultra Batteries
Duracell PowerPix batteries are specially designed batteries for use in high drain devices like digital cameras. These are technologically advanced and different using NiOX / NiOOH chemistry. These batteries allow you to take up to twice as many photos compared to ordinary Alkaline batteries. PowerPix batteries are not rechargeable.

Duracell PowerPix Batteries
The PowerPix batteries will work in other devices, but you may not see the same performance as you would with the Ultra batteries. As the PowerPix batteries are specially designed for digital cameras, you will see much better performance in this area. These are ideal for users who take more than 80 photos a month. If you take much more than that, then Duracell Rechargeable batteries would be better value. Giving you high performance that can be recharged hundreds of times.