Back to School Offer from DuracellDirect

Posted in Alkaline Batteries, Duracell Bunny, Hot Deals Newsletter, Memory Cards, USB Drives, Multi-purpose Products on August 29th, 2013 by

Back To School OfferPreparing to go back to school, college or university?

Got all your stationery and books, what about batteries and memory sticks?

Whatever your plans spend over £20 this week and get 10% discount off your order. This offer is valid until 31st August 2013. Simply enter this discount code WLKCT-76 at the checkout to get your 10% discount.

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Braun Products Now Available At DuracellDirect

Posted in New Products, Press & Articles on August 21st, 2013 by

Braun male and female grooming products are now available at DuracellDirect.

Braun Shavers Trimmers

So, whilst you are looking for batteries and chargers, take a look at the range of male Braun Shavers & Trimmers and female Braun Lady Shavers & Epilators.

Save up to 50% on selected Braun products at DuracellDirect

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Some Things Shouldn’t End…

Posted in Duracell Advert / Commercial, Emergency Power & USB Batteries, Fun Duracell Photos & Videos, Mobile Phone Batteries & Chargers, Specialist Products, USB & Travel Chargers on August 20th, 2013 by

Don’t let a dying smartphone battery ruin your day. Sending and receiving incomplete text messages, silence midway through a conversation, or completing that elusive level in the latest addictive game. These are some of the woes caused by a smartphone running out of battery power. A Duracell Portable USB Charger helps to avoid all these battery woes by providing a boost of power when you most need it.

Duracell Charger - Before Ending

This print advertising was developed by Ogilvy, Paris, Source: Adsoftheworld

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Duracell Powermat featuring Jay-Z

Posted in Camera & Camcorder Batteries & Chargers, Duracell Advert / Commercial, Fun Duracell Photos & Videos, Mobile Phone Batteries & Chargers, PDA and SmartPhone Batteries & Chargers, Sat Nav & GPS Batteries & Chargers, Specialist Products on August 14th, 2013 by

Checkout the new commercial for the Duracell Powermat featuring Jay-z:

Powermat allows you to charge your smartphone batteries wirelessly. It is also suitable for many other mobile devices.

Watch this space for UK release …

Watch more videos like this on DuracellDirect’s YouTube Channel.


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DuracellDirect Social Sharing Promo Code

Posted in Accessories, Alkaline Batteries, Camera & Camcorder Batteries & Chargers, Chargers & Testers, Duracell Bunny, Events, Fun Duracell Photos & Videos, Laptop Batteries, Chargers & Adapters, Mobile Phone Batteries & Chargers, Multi-purpose Products, Rechargeable Batteries, Specialist Products on August 13th, 2013 by

Duracell BunnyDiscount - Promo CodeAs a massive THANK YOU! to everyone who has shared links to,, and all our other European sites and signed up to follow us recently, we’re excited to offer a 15% discount! Just enter discount code “SCLPRM-28” at the cart. This voucher is valid from the 14th to the 17th August 2013 when you spend GBP 20 (approx. €24) or more (including VAT).

The discount is valid on our range of DURACELL rechargeable camera batteries and chargers, smart phone and tablet chargers, household batteries, specialist coin cell batteries, laptop batteries and adapters or anything else from our European sites – Happy shopping.

Remember keep sharing, and following us as we’ll be running new competitions and promotions soon!

Find your local site at

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Duracell “The Return”, Ad Campaign Wins Awards

Posted in Alkaline Batteries, Duracell Advert / Commercial, Fun Duracell Photos & Videos, Multi-purpose Products, New Products, Press & Articles, Rechargeable Batteries on August 6th, 2013 by

Duracell’s “The Return”, ad campaign, also known as “Some Toys Never Die” has won a number of awards at SPH iink Awards 2013 in Singapore. Two of the ads won Gold in different categories and the creative agency behind the campaign, The Grey Group, won the Grand Prix  award and was also named the iink Creative Agency of the Year. Congratulations to the Grey Group, Singapore.

Duracell Powered Robot
Duracell Battery Powered Puppy
Duracell Battery Powered Doll

Toys powered by Duracell batteries, return. They never seem to die.

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Duracell Power Me Competition

Posted in Camera & Camcorder Batteries & Chargers, Events, Fun Duracell Photos & Videos, Specialist Products on August 2nd, 2013 by

The Guardian is running a competition in association with Duracell and the Duracell Power Me campaign. There is one Canon PowerShot SX260 HS digital compact camera up for grabs! The Power ME campaign by Duracell is all about supporting people with their new goals and life ambitions. Check out all the fun, adventurous and gruelling challenges by people at Duracell’s Facebook page.
Canon PowerShot SX260 HS
The PowerShot SX260 HS compact digital camera from Canon seems to best suited to capture those important moments. Especially if you are taking part in a challenge yourself.

The camera boasts a 12.1 megapixel sensor, GPS tagging & journey logs, full HD movie capture and 20x superzoom with ultra wide angle lens.

It’s worth carrying a spare Canon NB-6L battery, instead of missing out at the crucial moment.

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Stop Guessing – Duracell Portable USB Charger

Posted in Duracell Advert / Commercial, Fun Duracell Photos & Videos, Mobile Phone Batteries & Chargers, Specialist Products, USB & Travel Chargers on August 2nd, 2013 by

We have all been there, carrying on a conversation or sending and receiving text messages (SMS) without realising the power left in the smartphone’s battery. Just before you can complete the conversation or message, the smartphone stops working. Especially annoying if you were giving directions or something else equally important!

Using a Duracell Portable USB Charger you don’t have to keep yourself or the other person guessing. Quickly re-charge your smartphone battery and carry on with the conversation.

Duracell Charger - Stop Guessing

This print advertising was developed by Ogilvy, Paris, Source: Adsoftheworld

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Improved Battery Life with Intel’s Latest Processors

Posted in Laptop Batteries, Chargers & Adapters, Specialist Products on July 29th, 2013 by

IntelIntel’s latest processors, the 4th generation Core Haswell are supposed to offer significant performance benefits including an improved battery life. Laptops and Ultrabooks have come forward in leaps and bounds in terms of performance and portability only to be held back by battery life. This seems to be the ‘holy grail’ for laptop manufacturers. Consumers, especially business users prefer longer run-times instead of having to plug-in all the time. The higher specification hardware certainly needs to be powered well to use it effectively. The latest Haswell processors in models like the HP Envy TouchSmart, like the one pictured, are boasting over 6 hours battery life. The Ultrabook status for a laptop has to meet some stringent criteria in terms of battery performance. A laptop should be able to play HD video for over six hours without the battery being recharged.HP Envy TouchSmart

Unfortunately, older HP laptops do not have this advanced power efficient processor. Unless you are planning to upgrade you can always consider getting a spare HP laptop battery. Carrying a second laptop battery ensures that you are not going to run of power when you are travelling or when you are not near a plug socket.

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Duracell Battery Powered Toys Never Die

Posted in Alkaline Batteries, Duracell Advert / Commercial, Fun Duracell Photos & Videos, Multi-purpose Products, Rechargeable Batteries on July 25th, 2013 by

You may have got the latest toy, but the old one that was thrown away has come back. Just like the Duracell Bunny, toys powered by Duracell batteries also lasts longer.

Duracell Powered Robot

This is from a campaign called “Some Toys Never Die”, developed by Grey, Source: Adsoftheworld

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Bring Toys to Life with Duracell Batteries

Posted in Alkaline Batteries, Duracell Advert / Commercial, Fun Duracell Photos & Videos, Multi-purpose Products, Rechargeable Batteries on July 23rd, 2013 by

Bring your toys to life with Duracell Ultra batteries.

Duracell Ultra Bring Toys to Life

This print advertising was developed by NagaDDB, Source: AdsoftheWorld

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The World’s End Movie Competition

Posted in Accessories, Events, Fun Duracell Photos & Videos on July 19th, 2013 by

Absolute Radio is running a competition to celebrate the release of The World’s End movie. This should be another belly full of laughs from the dynamic duo, Simon Pegg and Nick Frost. If you are a fan of Shaun of the Dead and Hot Fuzz then The World’s End is a must.

Absolute Radio are going to be a giving away an Apple iPad Mini, a Duracell torch, pack of 4 Cornetto ice creams and £100 iTunes vouchers. The high power Duracell Voyager Xenon torch has the following features:

  • Xenon bulb type
  • 15 lumen power
  • High intensity bulb
  • Rubber grip
  • Shockproof
  • Waterproof
  • Suitable for indoor/outdoor use
  • Batteries: 2 x AA (included)

If you are looking for an LED torch then Duracell have quite a comprehensive range of LED torches and even LED bike lights.

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Hot Summer Deals from DuracellDirect

Posted in Accessories, Alkaline Batteries, Camera & Camcorder Batteries & Chargers, Chargers & Testers, Memory Cards, USB Drives, Multi-purpose Products, Rechargeable Batteries, Specialist Products on July 16th, 2013 by

Hot Summer Deals

Are you ready for your summer holidays? Booked flights and hotel or is it going to be a “staycation”? Can’t contain your excitement and counting down the days/hours to the holiday?

More importantly, have you got all your essentials? Holiday clothes, travel money, essential reading etc. Don’t forget batteries, chargers and memory cards. These are easily forgotten. The last thing you want is to be stuck in a beautiful location with camera in hand, but with an empty battery. Worse still with a memory card full of images that you forgot to transfer over and did not really want to delete in the first place.

Avoid disappointment and grab your power essentials from Duracell Direct before travelling.

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What is SDXC?

Posted in Accessories, Camera & Camcorder Batteries & Chargers, Memory Cards, USB Drives, Specialist Products on July 9th, 2013 by

Duracell SDXC Memory CardSDXC is the newest standard for SD memory cards. It supports storage capacities from 32GB – 2TB! Some of the newest digital cameras and camcorders support the SDXC standard. Apart from the extended storage capacity it also benefits from higher speeds, for faster capture and retrieval of data. There are two Ultra High Speed classes, UHS I and II. UHS-I supports 50MB/s – 104MB/s and UHS-II supports 156MB/s – 312MB/s.

With all the different standards it can be confusing, and the question in everyone’s minds is, what will work in my camera or camcorder? The answer is, always use the correct memory card standard supported by your device or recommended by the manufacturer. SDXC memory cards work in devices that support SDXC format. SDHC memory cards will work in devices designed for SDHC and also SDXC format. SD memory cards will work in all SD formats. If you have an older device which supports SD memory card, then your choice is limited to SD only. Even though, newer devices can still use the older SD standards you cannot enjoy the benefits of extended capacity and high speed.

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Smartphone Battery Life Redux

Posted in Emergency Power & USB Batteries, Mobile Phone Batteries & Chargers, Specialist Products, USB & Travel Chargers on July 4th, 2013 by

Samsung Galaxy S4Smartphones are always in the news these days like new product launches, leaks about forthcoming models, reviews and comparisons. Recently, there have been a lot of coverage on smartphone battery life. You may have read our previous posts, “How to Maximize your Smartphone’s Battery Life?” or “How to Maximize your Android phone’s Battery Life?”. It seems that the following points needs to be considered as well:

1. Keep cool – warm phone/battery results in the battery to deplete faster and overall the maximum capacity of the battery is reduced.

2. Don’t charge it to 100% – Yes, you read that correctly. Apparently, charging it to 80% and recharging it when it reaches about 40% is much better than fully charging it.

3. Using an app to manage/extend battery life – the app controls applications and connections depending on the phone’s state.

An alternative to those dire situations with an empty battery is the 3 hour portable USB charger, which is a battery itself. As long as your smartphone can be charged using a USB this will be an ideal accessory. Simply connect your smartphone to the USB charger to charge your smartphone battery. Extending the smartphone battery life to finish that conversation or complete that difficult level whilst on the move.

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10% Discount This Weekend!

Posted in Duracell Bunny, Fun Duracell Photos & Videos, Hot Deals Newsletter, Multi-purpose Products, Specialist Products on June 14th, 2013 by

Duracell BunnyGet 10% discount at DuracellDirect this weekend. This discount is valid in the following countries:

United Kingdom – £20

Sweden – 400 Kr

Denmark – 400 Kr

France, Netherlands, Italy, Finland, Spain and Germany – €40

The discount code is: SKDNW-29

This offer ends on Tuesday, 18th June 2013 and is only valid in the regions detailed above. You must spend the qualifying amount to get a 10% discount.


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Battery Powered Flying Bike!

Posted in Alkaline Batteries, Events, Fun Duracell Photos & Videos, Multi-purpose Products, New Products, Press & Articles on June 13th, 2013 by

Battery Powered Flying BikeAn actual flying bike! Researchers from the Czech Republic have come up with an electric bike that is able to fly. The prototype was able to successfully take off and land within the confines of an exhibition hall in Prague. It was remote controlled and a mannequin was used, presumably for safety reasons. The bike achieved a flight time of 5 minutes due to the small capacity of the batteries powering the fans mounted on the bike.

The researchers hope that future improvements in battery capacities would allow for a much longer flight.

Duracell Ultra Power batteries may not be suitable for this flying bike, but they can keep all your devices powered for a long time.

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Low-light Photography without Flash

Posted in Camera & Camcorder Batteries & Chargers, New Products, Press & Articles, Specialist Products on June 3rd, 2013 by

Graphene Camera SensorScientists from Nanyang Technological University in Singapore have invented a new image sensor made from graphene. This sensor is supposed to be 1000 times more sensitive to light than existing sensors in the market. It can also detect a broad spectrum of light. This makes it ideal for digital cameras, allowing you to take photos in low-light conditions without a flash. Other possible uses for this sensor are in infrared cameras, traffic speed cameras and satellite imaging.

The sensor operates at much lower voltages and uses 10 times less energy. Mass produced they can be at least five times cheaper than existing CMOS and CCD sensors. Imagine, cameras can be cheaper, take photos in low-light conditions and helps the camera battery last a long time. This graphene sensor could also revolutionise the cameras in smartphones. All we can hope for now is the adoption of these sensors by the major manufacturers.

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U.S. Army’s Universal Battery Charger

Posted in Camera & Camcorder Batteries & Chargers, Specialist Products, USB & Travel Chargers on May 28th, 2013 by

Universal Battery Charger - US ArmyThe U.S. Army has developed a much smaller universal battery charger for use in the field. Apparently, these used to be the size of a suitcase and were mounted on a vehicle or placed on a table. Yes, not exactly portable.

The new battery charger is smaller than a shoebox and much lighter. However, it is still built to withstand extreme temperatures, water and sand. The rugged constructions can also withstand bumps and vibrations, making it ideal for a soldier to carry and use in the field. It is able to charge multiple batteries and USB devices simultaneously.

At, DuracellDirect, we have our own Universal Battery Charger. It may not be built to U.S Army’s strict specifications, but it can charge most types of rechargeable batteries including batteries for camera, camcorder, smartphone and GPS devices. The USB port can charge most USB enabled devices like smartphones and e-readers. It can even charge rechargeable AA and AAA batteries.

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Is it a Laptop or a Tablet?

Posted in Laptop Batteries, Chargers & Adapters, Specialist Products on May 20th, 2013 by

HP SlateBook x2The new range of HP laptops or is it tablets? well these are hybrids and you can be easily forgiven for the confusion. The laptop transforms into a tablet with the detachable keyboard. So you can use it both as a laptop or a tablet.

There are 3 versions, 13.3″ Split x2, 11.6″ Envy x2 and 10.1″ SlateBook x2. The Split and Envy run on Windows 8, whilst the SlateBook runs on Android 4.2 (Jelly Bean).

All models have two batteries, one in the keyboard (base) and another in the screen, allowing you to get more done for longer.

If only all future HP laptops have two batteries, then you wouldn’t need to scramble around for a power socket. In the meantime a spare HP laptop battery may be the solution.

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World’s Smallest DSLR from Canon

Posted in Accessories, Camera & Camcorder Batteries & Chargers, Memory Cards, USB Drives, Specialist Products on May 7th, 2013 by

Worlds Smallest DSLR Canon EOS 100DCanon has released the world’s smallest DSLR. The EOS 100D is aimed at photography enthusiasts, who are put off by the bulky size and weight of the usual DSLR cameras. Ideal for those who want to try DSLR photography for the first time.

Blending the advanced features and image quality of it’s DSLRs, with easy to use features and simplicity from it’s compact cameras, Canon has created a camera measuring 116 x 90 x 69 mm and weighing just 407g. It boasts an 18.0-megapixel CMOS sensor, 3 inch touch screen LCD, Full HD movie recording and a host of other features like Scene Intelligent Auto and Creative Filters. Making this an exciting camera and as Canon point out, “A DSLR you’ll never want to leave behind”.

Don’t forget, a spare battery and a memory card or two will be very handy. The drain on power and space can be high with full HD movie capturing. When having fun with photography, the last thing you want is to be running out of power or memory. The Canon EOS 100D can accept SD, SDHC or SDXC flash memory cards. If you have several cameras it may be worth considering a universal battery charger. This will allow you to charge different types of battery on a single charger. Saving you the effort of carrying multiple chargers.

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New Portable Fuel Cell Charger

Posted in Emergency Power & USB Batteries, New Products, Press & Articles, USB & Travel Chargers on April 29th, 2013 by

Nectar Portable Fuel CellResearch into alternative power sources and the development of new technologies in this area has been intense by Universities and corporations.  Some time ago we brought you news of electronics giant Toshiba’s Dynario mobile fuel cell.

Pictured, is the new Nectar portable fuel cell charger by Lilliputian systems.   It can charge your smartphone, mp3 player or digital camera directly through the USB port. The Nectar uses “hot-swappable”, cartridges or pods containing Butane to produce power. This portable fuel cell charger is due to be released later this summer and is rumoured to cost around $300 with the pods costing around $10. It’s definitely not an affordable option to charge your USB enabled devices.Duracell Portable USB Chargers

However, there are solutions close to hand with the Duracell Portable USB Chargers. They are convenient, handy and definitely affordable. You can read more about these chargers in our previous posts, “Stay Connected with the Duracell Portable Charger” and “The Most Powerful Duracell Portable USB Charger“. The 3 hour charger and the 5 hour charger provide upto 3 hours and 5 hours, respectively, extra talk-time in smartphones.

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New Battery Technology Breakthrough

Posted in Camera & Camcorder Batteries & Chargers, Laptop Batteries, Chargers & Adapters, Specialist Products on April 24th, 2013 by

New Battery TechnologyA team of researchers from University of Illinois have made a breakthrough in how the fundamental components of the rechargeable battery are made up or integrated. The researchers hope to test this to power various gadgets later this year.

The research is about a radical new design of the battery cathodes.  Instead of the traditional anode and cathode, the team have developed a 3-dimensional nano-structure.

This new technology is supposed to allow for much faster recharging, making it ideal for laptop batteries, digital camera batteries and even batteries for electric vehicles.

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Half Price Laptop Chargers

Posted in Hot Deals Newsletter, Laptop Batteries, Chargers & Adapters, Specialist Products on April 16th, 2013 by

Half Price Laptop ChargersDuracell Direct is pleased to announce our latest fantastic offer: Buy a Laptop Battery between now and 30th April and get the laptop charger for HALF PRICE! Duracell Direct carry an extensive range of laptop batteries, chargers and adapters including for popular manufacturers like Acer, Dell, HP and Toshiba.

A spare laptop charger is a must if you travel regularly with your laptop on business trips or conferences. Avoid the pain of un-ravelling the tangled mess that is the charger and possibly the mouse (should consider a wireless mouse!).  Also, shoving it all back into the bag once finished.  That is if you have not forgotten to pack it in the first place. The sudden realisation at a meeting when the battery is  running low and you can picture the charger sitting by the desk. A spare laptop charger makes life much more convenient.

A second charger in the bag means that one could be plugged in ready to go at your desk/workstation. It never needs to be packed away everyday, just remember to switch off the plug to save energy.



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Light Up Your Home with Duracell LED Light Bulbs

Posted in New Products, Press & Articles, Specialist Products on April 9th, 2013 by

Did you know that Duracell now produce LED light bulbs?  Not just LED torches, but actual light bulbs. These are available in the most common fittings found around the home like E14 and GU10. You can now light up your home with Duracell LED light bulbs.

Duracell LED bulbs are energy efficient and eco-friendly lighting solutions.  They use upto 90% less electricity and offer a much longer life span when compared to incandescent bulbs.  This should add up huge savings on your lighting costs.  These LED bulbs can also be recycled safely and contain no harmful substances like Mercury.


Duracell LED Bulbs

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