2009
08.27
08.27
Duracell Batteries Lasts Longer print advertising campaign from 2007, ” Lasts longer, much longer, sorry”.
Driving parents and siblings mad, resorting to hiding the toys, disabling them, hiding the batteries and the more extreme acts as depicted in the images. Duracell alkaline batteries fondly known as copper top used in all sorts of toys.
The Duracell Lasts Longer campaign was developed at Ogilvy, South Africa, Johannesburg, by executive creative director Gerry Human, art director/stylist Robyn Bergmann, copywriter Bridget Johnson, and photographer Clive Stewart.
Source: The Inspiration Room
Nice idea, I bet that campaign worked really well!